—In this study, authors aimed to measure the
environmentally sensitive behaviour of consumers and to
cluster them according to their environmental concerns and
scepticisms. These two psychographic variables were selected
by their diverse nature and importance for understanding the
basic determinants of a continuously developing market
segment. Since the studies about the role of scepticism on
environmentally sensitive consumer behaviour are quite limited
in marketing literature, this study is expected to contribute
towards the efforts of filling the existing gap.
—Environmental concern, scepticism, consumer
Cite:Tahir Albayrak, Meltem Caber and Şafak Aksoy, "Clustering Consumers According to Their Environmental Concerns and Scepticisms," International Journal of Trade, Economics and Finance vol.1, no.1, pp. 84-88, 2010.