• ISSN: 2010-023X
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing: Engineering & Technology Digital Library, ProQuest, Crossref, Electronic Journals Library, DOAJ , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2010 Vol.1(1): 84-88 ISSN: 2010-023X
DOI: 10.7763/IJTEF.2010.V1.16

Clustering Consumers According to Their Environmental Concerns and Scepticisms

Tahir Albayrak, Meltem Caber and Şafak Aksoy
Abstract—In this study, authors aimed to measure the environmentally sensitive behaviour of consumers and to cluster them according to their environmental concerns and scepticisms. These two psychographic variables were selected by their diverse nature and importance for understanding the basic determinants of a continuously developing market segment. Since the studies about the role of scepticism on environmentally sensitive consumer behaviour are quite limited in marketing literature, this study is expected to contribute towards the efforts of filling the existing gap.

Index Terms—Environmental concern, scepticism, consumer behaviour.

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Cite:Tahir Albayrak, Meltem Caber and Şafak Aksoy, "Clustering Consumers According to Their Environmental Concerns and Scepticisms," International Journal of Trade, Economics and Finance vol.1, no.1, pp. 84-88, 2010.

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