Abstract—The risks inherent to the tourism industry are significant and the ecotourism sector is no exception. Ecotourism is a fast growing industry that stimulates economic growth and advancement in many developing and less developed countries. However, there is a lack of standards in place to evaluate its ability to manage crisis situation. Effort in managing risks and crises should not be sidelined as it is a critical determinant of all business survival. Crisis management techniques improve organizations’ ability to identify, analyze, control, finance and manage a broad spectrum of risk and crisis, whilst at the same time fulfilling its social obligation, and ensure resilience and survival of businesses. It also provides an organization with a systematic, orderly response to crisis situations. Finding from this study reveals that Taman Negara’s effort in managing crisis is still fragmented. Most of the service providers are not well informed of the basic emergency procedures. Structured questionnaires and semi structured interviews with focus groups are conducted to solicit information pertaining to service providers’ knowledge and capability to manage emergency situation that can escalate into a crisis.
Index Terms—Risk, Crisis, Crisis Management.
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Cite: Hayati Mohd Dahan, Noryati Ahmad and Catherine S F Ho, "Crisis Management at Taman Negara National Park, Kuala Tahan, Pahang, Malaysia," International Journal of Trade, Economics and Finance vol. 1, no. 1, pp. 24-27, 2010.