—Korean Wave, the significant increase in the
popularity of South Korean entertainment and culture, is
sweeping across the whole world. One of its biggest contributors
is music, often designated as K-Pop, and when this factor is
studied critically, the art world can realize that therein lie
problems with its revenue model and propose possible solutions.
In order to make K-Pop a sustainable growth engine of Korean
Wave, the music industry needs to be undertaking various
initiatives at a domestic level. The aim of this research is to
determine the state of affairs regarding K-Pop revenue model
and review possible solutions which will help readers to gain
insight into one particular sector of the world economy.
—Hallyu, korean wave, K-Pop revenue model,
S. Y. Kim is with English Department, Hankuk Academy of Foreign
Studies (email: firstname.lastname@example.org).
Cite:Sang Yeob Kim, "Investigation on the Management Status of K-Pop Revenue Model and Finding Ways for Improvement," International Journal of Trade, Economics and Finance vol.3, no.5, pp. 343-346, 2012.