• ISSN: 2010-023X
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing:  ProQuest, Crossref, Electronic Journals Library , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2012 Vol.3(3): 233-238 ISSN: 2010-023X
DOI: 10.7763/IJTEF.2012.V3.206

A Study on Effect of Industry Type & Perception of Power in Distribution Channel Using Randomized Block Design

Kaushik Mandal and Koushick Roy
Abstract—The concept of power is very much essential in the context of distribution channel management. Channel principal uses different power dimensions to control the channel participants for effective and efficient fulfillment of company’s overall objective. Literatures talks about six sources of power perception by channel members. Our objective is to evaluate the variation in terms of perceived importance of the various power sources among channel principals. Authors also appreciate the role of industry informing this said variation. Thus authors have planned to block the effect of industry by means of simultaneous measurement of two different factors like effect of variety in perceived importance of various power sources and industry effect on perception of power of channel participants. Authors have employed four industries of varying nature for this study and also employing randomized block design for this purpose. The result explains that perception of power varies with type of industry and due to difference in perceived importance of each power dimension.

Index Terms—Channel participants, distribution channel, perception of power, randomized block design.

K. Mandal and K. Roy are with Department of Management Studies, National Institute of Technology, M. G. Avenue, Durgapur, Pin: 713209, W.B, India. (e-mail: kaushikmandal.nit@gmail.com).


Cite:Kaushik Mandal and Koushick Roy, "A Study on Effect of Industry Type & Perception of Power in Distribution Channel Using Randomized Block Design," International Journal of Trade, Economics and Finance vol.3, no.3, pp. 233-238, 2012.

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