—The concept of power is very much essential in the
context of distribution channel management. Channel
principal uses different power dimensions to control the
channel participants for effective and efficient fulfillment of
company’s overall objective. Literatures talks about six sources
of power perception by channel members. Our objective is to
evaluate the variation in terms of perceived importance of the
various power sources among channel principals. Authors also
appreciate the role of industry informing this said variation.
Thus authors have planned to block the effect of industry by
means of simultaneous measurement of two different factors
like effect of variety in perceived importance of various power
sources and industry effect on perception of power of channel
participants. Authors have employed four industries of varying
nature for this study and also employing randomized block
design for this purpose. The result explains that perception of
power varies with type of industry and due to difference in
perceived importance of each power dimension.
—Channel participants, distribution channel,
perception of power, randomized block design.
K. Mandal and K. Roy are with Department of Management Studies,
National Institute of Technology, M. G. Avenue, Durgapur, Pin: 713209,
W.B, India. (e-mail: email@example.com).
Cite:Kaushik Mandal and Koushick Roy, "A Study on Effect of Industry Type & Perception of Power in Distribution Channel Using Randomized Block Design," International Journal of Trade, Economics and Finance vol.3, no.3, pp. 233-238, 2012.