—Post-liberalization  brought forth a
major shift in consumer buying style, thanks to the entry
of organized retail stores. There are a number of factors
which influence the customer choice of the type of retail
outlet and when these are studied critically, the
organized outlets can realize favourable customer
response and get more business. In the continued effort
to improve the success of organized retail trade, the
outlets need to be undertaking various initiatives. This
research provides an insight in to a few aspects of the
retail experience of the customers which, when analyzed
can help to design the strategy that can emerge as winwin
strategy for both the retailers and the customers.
—Organized retail store, customer preference,
customer value proposition, value addition.
Cite:P. Ravilochanan and B. Shyamala Devi, "Analysis of Customer Preference in Organized Retail Stores," International Journal of Trade, Economics and Finance vol.3, no.3, pp. 209-212, 2012.