• ISSN: 2010-023X
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing:  ProQuest, Crossref, Electronic Journals Library , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2012 Vol.3(3): 194-198 ISSN: 2010-023X
DOI: 10.7763/IJTEF.2012.V3.198

Bio Fuel: the Fuel of the Future

Jolly James and Ashwini Balasundaram
Abstract—The world is running out of fossil fuels and is in search of alternate energy sources. This energy should be clean and green. Thus, bio fuel can be the fuel of the future as it is an option of environmentally sustainable energy source. Jatropha oil can be taken as a basic solution in this case in which the Jatropha curcas is converted into the valuable Jatropha oil through the process of Transesterification. This can be converted into a profitable business model with the increasing demand for alternate energy. The supply should meet the everyday demand of the public at strategic points replacing petro-diesel.

Index Terms—Bio fuel, alternate energy, Jatropha curcas, Transesterification, marketing mix of Jatropha.

Jolly James and Ashwini Balasundaram are with SRM School of Management, Chennai (email: ash16_bala@yahoo.com).


Cite:Jolly James and Ashwini Balasundaram, "Bio Fuel: the Fuel of the Future," International Journal of Trade, Economics and Finance vol.3, no.3, pp. 194-198, 2012.

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