—The world is running out of fossil fuels and is in
search of alternate energy sources. This energy should be clean
and green. Thus, bio fuel can be the fuel of the future as it is an
option of environmentally sustainable energy source. Jatropha
oil can be taken as a basic solution in this case in which the
Jatropha curcas is converted into the valuable Jatropha oil
through the process of Transesterification. This can be
converted into a profitable business model with the increasing
demand for alternate energy. The supply should meet the
everyday demand of the public at strategic points replacing
—Bio fuel, alternate energy, Jatropha curcas,
Transesterification, marketing mix of Jatropha.
Jolly James and Ashwini Balasundaram are with SRM School of
Management, Chennai (email: firstname.lastname@example.org).
Cite:Jolly James and Ashwini Balasundaram, "Bio Fuel: the Fuel of the Future," International Journal of Trade, Economics and Finance vol.3, no.3, pp. 194-198, 2012.