• ISSN: 2010-023X
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing: Engineering & Technology Digital Library, ProQuest, Crossref, Electronic Journals Library , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2012 Vol.3(3): 176-182 ISSN: 2010-023X
DOI: 10.7763/IJTEF.2012.V3.195

Consumer Purchase Intention towards Genetically Modified Food: Beneficial, Price, Socio-Demographic and Label Determinants

Qiong Yao and Liang Wang
Abstract—With the growing development of genetically modified (GM) technology around the world, the controversies of GM technology among all sectors of society have intensified. Consumer acceptance of the GM foods plays a key role in the controversies. This study aims to estimate Chinese consumer’s purchase intention toward GM foods and the factors influencing their intention. The results showed that quality benefit, price, education level, occupation and label checking will influence the purchase intention in different situations. Checking the label plays the most important role in influencing purchase intention no matter at premium or discount and no matter for GM soybean oil or GM livestock product. Furthermore, practical implications for policy makers and marketing strategy of GM enterprises are also pointed out according to the findings of this study.

Index Terms—GM food, purchase intention, benefit, label.

Q. Yao is an associate professor in Management School, Jinan University, Guangzhou, 510632China (e-mail: yaoqiong@126.com ).
L. Wang is a graduate student in Management School, Jinan University, Guangzhou, 510632China (e-mail: 404903350@qq.com).

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Cite:Qiong Yao and Liang Wang, "Consumer Purchase Intention towards Genetically Modified Food: Beneficial, Price, Socio-Demographic and Label Determinants," International Journal of Trade, Economics and Finance vol.3, no.3, pp. 176-182, 2012.

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