—With the growing development of genetically
modified (GM) technology around the world, the controversies
of GM technology among all sectors of society have intensified.
Consumer acceptance of the GM foods plays a key role in the
controversies. This study aims to estimate Chinese consumer’s
purchase intention toward GM foods and the factors
influencing their intention. The results showed that quality
benefit, price, education level, occupation and label checking
will influence the purchase intention in different situations.
Checking the label plays the most important role in influencing
purchase intention no matter at premium or discount and no
matter for GM soybean oil or GM livestock product.
Furthermore, practical implications for policy makers and
marketing strategy of GM enterprises are also pointed out
according to the findings of this study.
—GM food, purchase intention, benefit, label.
Q. Yao is an associate professor in Management School, Jinan University,
Guangzhou, 510632China (e-mail: email@example.com ).
L. Wang is a graduate student in Management School, Jinan University,
Guangzhou, 510632China (e-mail: firstname.lastname@example.org).
Cite:Qiong Yao and Liang Wang, "Consumer Purchase Intention towards Genetically Modified Food: Beneficial, Price, Socio-Demographic and Label Determinants," International Journal of Trade, Economics and Finance vol.3, no.3, pp. 176-182, 2012.