—A lot has been written and researched worldwide
to find out the characteristics of successful entrepreneurs and
also reasons of success. Considering the general awareness
about entrepreneurship and starting the new businesses, this
study explores the reasons of successful business in Sukkur,
Pakistan. The semi-structured interviews conducted from the
businessmen running their business for the last three years
revealed that the factors responsible for doing successful
business in Sukkur were the motivation for business, good
relations with suppliers in retail trade and with customers in
services, consistency in business to overcome seasonal effects
and understanding the environment for business very well to
respond with suitable strategies.
—Small business, success factors, sukkur,
M. A. Mirani and S. M. M. Shah are with the Department of Business
Administration Sukkur Institute of Business Administration Sukkur, Sind,
Pakistan.(e-mail: firstname.lastname@example.org; email@example.com).
Cite:Manzoor Ali Mirani and Syed Mir Muhammad Shah, "What does it Take to Succeed in Small Business in Pakistan? the Lessons for Emerging Entrepreneurs," International Journal of Trade, Economics and Finance vol.3, no.3, pp. 67-169, 2012.