Abstract—The aim of this study is to examine the model of consumer’s buying intention towards organic food in Indonesia. Its model presents the relationship among healthy consumption lifesytle, attitude toward organic food, and buying intention of organic food. This study uses survey data gathering from 202 mothers who have a child or children. Result indicates that healthy consumption lifesytle are a good predictor for attitude toward organic food, meanwhile attitude toward organic food directly influence to buying intention toward organic food.
Index Terms—Attitude toward organic food, consumer’s buying intention, healthy consumption life sytle.
B. Suprapto is with University of Atma Jaya Y ogyakarta, Jalan Babarsari 43, Yogyakarta, Indonesia (E-mail address:firstname.lastname@example.org).
T. Wijaya is with IEU Economics Institute, Jalan Hayam Wuruk 20, Yogyakarta, Indonesia.
Cite: Budi Suprapto and Tony Wijaya , "Intentions of Indonesian Consumers on Buying Organic Food ," International Journal of Trade, Economics and Finance vol. 3, no. 2, pp. 114-119, 2012.