Abstract—The interaction of business and environment has been an issue since early 70s. The study of consumers’ attitude and purchasing intention toward green packaged foods helps marketers and providers to understand how to improve their green products, what type of green packaging they need and how to attract consumers to buy their products. Packaging as the final tool to reach the consumers has a salient role to transfer the message of green foods. In so far as green packaging is concerned, it is a very new concept in Malaysia. As of today there has been no empirical research on Malaysians attitudes and purchasing behavior toward green packaging. Subsequently the aim of this research would be toward this issue. For the purpose of the study a survey was conducted through mall-intercept personal survey. A total of 134 questionnaires were collected within the Klang Valley in Malaysia. Result of the study indicated that consumers’ positive attitude along with demographics can shape the marketing strategy of green food providers.
Index Terms—Attitude, intention, green package, food.
M. Zakersalehi is with Faculty of Management, Multimedia University, Cyberjaya, Malaysia (e-mail: email@example.com).
A. Zakersalehi is with Faculty of Economic and administrative sciences, University of Mazandaran, Iran (firstname.lastname@example.org).
Cite: M. Dykman, "The Environmental and Economic Benefits of Eco-Certification within the Ornamental Fish Trade ," International Journal of Trade, Economics and Finance vol. 3, no. 1, pp. 46-51, 2012.