• ISSN: 2010-023X
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing: Engineering & Technology Digital Library, ProQuest, Crossref, Electronic Journals Library , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2011 Vol.2(6): 537-543 ISSN: 2010-023X
DOI: 10.7763/IJTEF.2011.V2.162

Relationship between Customer Satisfaction and Mobile Banking Adoption in Pakistan

Zohra Saleem and Kashif Rashid

Abstract—Mobile banking has marked itself as an emerging technology adopted by banks around the globe. The purpose of this research is to identify the key factors of mobile technology adoption which influence customer satisfaction in Pakistan. Questionnaires are used to conduct data collection and then analyzed using statistical techniques: regression analysis, correlation and factor analysis. The findings show that customer’s concerns about security, authenticity and reliability of the technology are of significance. The results imply that firms should focus upon IT application, innovative services, security, customer trust and risk as these are the key indicators of technology adoption.

Index Terms—Customer satisfaction, mobile banking, strategic endorsement, technological innovation.

 

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Cite: Zohra Saleem and Kashif Rashid , "Relationship between Customer Satisfaction and Mobile Banking Adoption in Pakistan," International Journal of Trade, Economics and Finance vol. 2, no. 6, pp. 537 -543, 2011.

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