Abstract—Discount stores, hypermarts, and supermarkets have been dominating the retail industry in Thailand for a long time. This research aims at investigating what factors affect Thai customers purchasing goods and services from such types of retail stores in Bangkok, Thailand. 424 respondents were selected from 4 areas in Bangkok; correlations and multiple regressions statistical analyses were employed to estimate relationships between independent and dependent variables. The results show that factors correlated with purchase of goods and services from modern retail stores were distance from home, distance from workplace, purchase intention, customer satisfaction, perceived service quality, personal income, and household income. However, when considered with significant factors and multicollinearity, only three factors: distance from workplace, purchase intention, and personal income could be used to create a predicting equation. Discussions and future research are addressed at the end.
Index Terms—Retail stores, discount stores, hypermarts, supermarkets, and marketing.
C. Wornchanok is with and Management College King Mongkut’s Institute of Technology Ladkraban g, Bangkok, 10520 Thailand (e-mail: email@example.com or firstname.lastname@example.org).
S. -N. Watanyoo is with Ruam-Jit Engineering Company Limited, Chinat 17000 Thailand (e-mail: email@example.com).
Cite: Wornchanok Chaiyasoonthorn and Watanyoo Suksa-ngiam , "Factors Influencing Store Patronage: A Study of Modern Retailers in Bangkok Thailand ," International Journal of Trade, Economics and Fiance vol. 2, no. 6, pp. 520 -525, 2011.