Abstract—The Balanced Scorecard (BSC) is a valuable management system which is used for different companies to elucidate and translate their strategies into execution; nevertheless the BSC has not been planned for container terminals and ports users' satisfaction in a great extent. This article addresses the issue of deploying BSC as an accepted management tool for measuring competitive advantage of ports users with a focus on container terminals. Use of balanced scorecard helps port and terminal managers to understand better strategic vision as well as their own contribution to implementation of strategic goals. The BSC can be used by the companies which are responsible for handling container terminals operation in order to achieve value, controlling core competencies, satisfying the terminal's users or customers and offering bonus to the terminal's shareholders.
Index Terms—Balanced scorecard, port users, competitive advantage, container terminals.
Cite: Ali Divandri and Homayoun Yousefi, "Balanced Scorecard: A Tool for Measuring Competitive Advantage of Ports with Focus on Container Terminals " International Journal of Trade, Economics and Fiance vol. 2, no. 6, pp. 472-477, 2011.