—Nowadays so many researches about the
decision-making models of consumer behavior are done,
however these kinds of researches does not specify determinants
of decision-making in the purchased of consumers. Since
consumer’s attitude may reduce their purchase or increase it,
consideration of determinants of decision-making process in
purchase goods would be justified. This Study aimed to examine
the determinants of decision-making on the purchased of
working women’s clothing in Malaysia. Therefore, 4Ps in 12
dimensions, demographic of consumer and consumer behavior
characteristics were shaped research framework. The main tool
used in this study was questionnaires and the information about
literature and history has been collected through libraries. The
relationship among variables has been studied through
correlation test. This study found that, place factor had the
most important role for working women when they purchased
their working clothes; consumer demographic factor and
consumer behavior characteristic factor were correlated with
consumer decision-making factor.
—Decision-making, Consumer behavior, 4Ps.
Hossein Nezakati (Ph.D.) is now with Department of Management and
Marketing, Faculty of Economics and Management, University Putra
Malaysia (UPM), Affiliated member of Graduate School of Management
(GSM), Selangor, Malaysia. (E-mail: firstname.lastname@example.org). (Phone:
+60173724245), (Fax: +60389486188).
Chin Sock Khim was with Graduate School of Management (GSM),
University Putra Malaysia (UPM), Selangor, Malaysia. (E-mail:
Omid Asgari is with Delta Consulting Group (DCG), Tehran, Iran
Cite:Hossein Nezakati, Chin Sock Khim, and Omid Asgari, "Decision-Making Determinants in Working Women's Clothes Purchasing – Malaysia Evidence," International Journal of Trade, Economics and Finance vol.2, no.5, pp. 371-375, 2011.