—Tea has occupied an important place in India’s
economy for the last several decades. The market for Indian tea
is changing day by day. In global scenario, Indian tea is losing
its position due to high price and poor quality. And in domestic
market also tea is facing tough competition from soft drinks and
other beverages like horlicks, bournvita etc. The traditional tea
industry was production oriented. But now to meet the
competition, a new market orientation is emerging. The market
production linkage can be strengthened by either Market
creation or Market matching. Market creation means attempt
to create new markets. It represents an active approach to
linking production to markets. In market matching there is very
little effort to influence the market. Here a product is sold to
match the market demand. Few years back tea industry has the
market matching approach. But now both market creation and
market matching are needed to face the demand of the market.
—About four key words or phrases in
alphabetical order, separated by commas.
Kakali Hazarika (Research scholar), Department of Humanities and
Social Sciences, National Institute of Technology; Silchar-788010, Assam.
Email :firstname.lastname@example.org; Contact no. 9854835154
Cite:Kakali Hazarika, "Changing Market Scenario for Indian Tea," International Journal of Trade, Economics and Finance vol.2, no.4, pp. 285-287, 2011.