• ISSN: 2010-023X
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing: Engineering & Technology Digital Library, ProQuest, Crossref, Electronic Journals Library, DOAJ , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2011 Vol.2(4): 285-287 ISSN: 2010-023X
DOI: 10.7763/IJTEF.2011.V2.118

Changing Market Scenario for Indian Tea

Kakali Hazarika
Abstract—Tea has occupied an important place in India’s economy for the last several decades. The market for Indian tea is changing day by day. In global scenario, Indian tea is losing its position due to high price and poor quality. And in domestic market also tea is facing tough competition from soft drinks and other beverages like horlicks, bournvita etc. The traditional tea industry was production oriented. But now to meet the competition, a new market orientation is emerging. The market production linkage can be strengthened by either Market creation or Market matching. Market creation means attempt to create new markets. It represents an active approach to linking production to markets. In market matching there is very little effort to influence the market. Here a product is sold to match the market demand. Few years back tea industry has the market matching approach. But now both market creation and market matching are needed to face the demand of the market.

Index Terms—About four key words or phrases in alphabetical order, separated by commas.

Kakali Hazarika (Research scholar), Department of Humanities and Social Sciences, National Institute of Technology; Silchar-788010, Assam. Email :ziasarmah@gmail.com; Contact no. 9854835154

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Cite:Kakali Hazarika, "Changing Market Scenario for Indian Tea," International Journal of Trade, Economics and Finance vol.2, no.4, pp. 285-287, 2011.

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