• ISSN: 2010-023X
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing:  ProQuest, Crossref, Electronic Journals Library , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2011 Vol.2(2): 138-143 ISSN: 2010-023X
DOI: 10.7763/IJTEF.2011.V2.92

Dairy Marketing Strategies in the Context of Globalization: Issues and Challenges

Ashraf Imam, M N Zadeh, and Laxmi Rani Dubey
Abstract—Globalization remains a key force in driving Indian economy and India’s dairy industry products acknowledge the demands and preferences around the world by the consumers. New imperatives like production systems issues such as animal welfare and environmental footprint, and also product quality attributes such as traceability and product safety. Dairy farmers need immediate solutions to retain their competitiveness and access to global markets and for this we need innovation which is important that the industry maintains a unified approach and adapts to the changing nature of the people involved. However, with increased pressure on local and central government on environmental management, there is need to recruit additional and more skilled people into the dairy industry. The longer-term success of the dairy industry will depend on attracting and retaining talented people and growing these individuals using effective skills development programmes especially for marketing strategies department. So this paper present marketing Strategies which focus on the actions the dairy industry needs to take to influence perceptible from the dairy farming system to the world.

Index Terms—Globalization, Indian Economy, Dairy Industry, Dairy product, Sustainability, Marketing Strategies.

Ashraf Imam, Ex-Branch Manager-Reliance Life Insurance- Sikandrarao Branch-Aligarh Region and currently enrolled as PhD student –Department of Commerce-Aligarh Muslim University-Aligarh, UP-India. (imamashraf1@rediffmail.com)
M N Zadeh, MS.c Dairy Economic ( Final)-N.D.R.I-Karnal-India. (email: sofya_nasiry@yahoo.com)
Laxmi Rani Dubey , PhD Dairy Economic (First Year) )-N.D.R.I-Karnal, India (email: laxmirani.d@gmail.com).


Cite:Ashraf Imam, M N Zadeh, and Laxmi Rani Dubey, "Dairy Marketing Strategies in the Context of Globalization: Issues and Challenges," International Journal of Trade, Economics and Finance vol.2, no.2, pp. 138-143, 2011.

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