—Globalization remains a key force in driving
Indian economy and India’s dairy industry products
acknowledge the demands and preferences around the world by
the consumers. New imperatives like production systems issues
such as animal welfare and environmental footprint, and also
product quality attributes such as traceability and product
safety. Dairy farmers need immediate solutions to retain their
competitiveness and access to global markets and for this we
need innovation which is important that the industry maintains
a unified approach and adapts to the changing nature of the
people involved. However, with increased pressure on local and
central government on environmental management, there is
need to recruit additional and more skilled people into the dairy
industry. The longer-term success of the dairy industry will
depend on attracting and retaining talented people and growing
these individuals using effective skills development programmes
especially for marketing strategies department. So this paper
present marketing Strategies which focus on the actions the
dairy industry needs to take to influence perceptible from the
dairy farming system to the world.
—Globalization, Indian Economy, Dairy
Industry, Dairy product, Sustainability, Marketing Strategies.
Ashraf Imam, Ex-Branch Manager-Reliance Life Insurance- Sikandrarao
Branch-Aligarh Region and currently enrolled as PhD student –Department
of Commerce-Aligarh Muslim University-Aligarh, UP-India.
M N Zadeh, MS.c Dairy Economic ( Final)-N.D.R.I-Karnal-India. (email:
Laxmi Rani Dubey , PhD Dairy Economic (First Year) )-N.D.R.I-Karnal,
India (email: email@example.com).
Cite:Ashraf Imam, M N Zadeh, and Laxmi Rani Dubey, "Dairy Marketing Strategies in the Context of Globalization: Issues and Challenges," International Journal of Trade, Economics and Finance vol.2, no.2, pp. 138-143, 2011.