Abstract—Business-to-business electronic marketplaces (B2B e-Marketplaces) have been in the limelight since 1999 with the commercialisation of the Internet and subsequent “dot.com” boom . Literature is indicative of the growth of the B2B sectors in all industries, and B2B e-Marketplace is one of the sectors that have witnessed a rapid increase. Consequently, the importance of developing the B2B e-Commerce Model for improved value chain in B2B exchanges is extremely important for SMEs to expose to the world marketplace. There are three research objectives (ROs) in this study; first (RO1) to critical review the concepts of the B2B e-Marketplace including their technologies, operations, business relationships and functionalities; second (RO2) to design an automated mechanism of B2B e-Marketplace for Small to Medium Sized Enterprises (SMEs); and third (RO3) to propose a conceptual B2B e-Commerce model for SMEs. The proposed model is constructed by the analytical findings obtained from the contemporary B2B e-Marketplace literature.
Index Terms—B2B e-Commerce; B2B e-Marketplace; SMEs
W.K. Chong is with the Department of Business, Economics and Management, Xi’an Jiaotong-Liverpool University, Suzhou, China. (phone: +86 512 8816 1717; fax: +86 512 8816 1899; e-mail: Woonkian.Chong@xjtlu.edu.cn).
E.M. Tajouddine is with the Department of Computer Science and Software Engineering, Xi’an Jiaotong-Liverpool University, Suzhou, China. (e-mail: Emmanuel.Tadjouddine@xjtlu.edu.cn).
M. Shafaghi is with the School of Business, and Creative Technologies, The University of Bolton, Bolton, UK. (e-mail: M.Shafaghi@bolton.ac.uk)
B.L. Tan is with the Department of Business, Economics and Management, Xi’an Jiaotong-Liverpool University, Suzhou, China. (e-mail: Boonleing.Tan@xjtlu.edu.cn).
Cite: W.K. Chong, E.M. Tadjouddine, M. Shafaghi and B.L. Tan, "Automated Mechanism Design for B2B e-Commerce Models," International Journal of Trade, Economics and Finance vol. 2, no. 1, pp. 87-92, 2011.