Professor Donald (Tung-Zong) Chang
Ph.D, Metropolitan State University of Denver, USA
Dr. Chang received his MBA and Ph.D. in marketing from University of Missouri-Columbia, BBA from National Chengchi University, Taiwan. His main teaching interests include international marketing, marketing research, and marketing strategy. Dr. Chang’s main research interests include strategic marketing, international marketing, cross-cultural research, international leadership behavior, market orientation, service quality management, market research, innovation management, tourism and destination marketing, pricing strategy, among others. He has been a marketing educator since 1980s at a number of universities in the States and in Taiwan, including University of Missouri, University of Wisconsin, National Chengchi University (Taiwan), Tunghai University, Loyola University, and currently a senior professor at the Metropolitan State University of Denver.
Dr. Chang has publications in a number of leading marketing journals, such as International Marketing Review, Journal of the Academy of Marketing Science, Psychology and Marketing, Journal of Services Marketing, Journal of Global Marketing, Supply Chain Management, Journal of Hospitality Marketing & Management, among others, as well as numerous professional presentations at national and international conferences such as American Marketing Association conferences and Academy of Marketing Science conferences. Recently, Dr. Chang has involved with a number of international conferences, chairing conferences and delivering keynote speeches. Currently, he is an associate editor and reviewer for a number of academic research journals. He has also chaired a number of sessions at major marketing conferences, such as summer AMA conferences, JAMS conferences, Marketing and Public Policy conferences, etc.
Dr. Chang is also a Fulbright scholar and has received a grant to assist a graduate business institution in program development & review, as well as to deliver speeches and lectures in India. He serves as a doctoral dissertation examiners for graduate schools in India. Dr. Chang also has working experience with Fortune 100 countries and consulted a number of international firms with experience in market research, new product development, and new venture management in the Far East region. Some of his past industry experience included product promotion campaign for the 1996 Atlanta Summer Olympic Games, the development of new breakfast cereal products, and many others.