• ISSN: 2010-023X
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing:  ProQuest, Crossref, Electronic Journals Library , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2019 Vol.10(2): 36-42 ISSN: 2010-023X
DOI: 10.18178/ijtef.2019.10.2.634

The Research of the Relationship between Marketing Information Channel and Impression Like and Dislike for Tutorial Education

Chu-Pai Lee, Dong-Cheng Liu, Hei-Ming Chou, and Chin-Mei Lin
Abstract—This research is based on a Middle School Tuition Class in Taichung City. We discuss the impact of different marketing information channels on the enrollment performance of cram schools. With the help of the author's many years of cram school management experience, we design many different marketing information channels, and investigate the results of each marketing information channel's impact on consumers by questionnaire. We have compiled the conclusions of this study and put forward some appropriate suggestions for the help and reference of the tutoring industry and related research scholars.

Index Terms—Extra-curricular classes, marketing methodology & advertising strategies, questionnaire analysis.

Chu-Pai Lee, Dong-Cheng Liu, and Hei-Ming Chou are with the National Taichung University of Education Master's Institute in 2018 and was admitted to the School of International Business Management (e-mail: bt1106092@yahoo.com.tw, a0970020204@gmail.com, bubu590818@gmail.com). Chin-Mei Lin was d with Home Economics School of Clothing Studies, Bunka Woman University, Japan (e-mail: cheri6688@hotmail.com).

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Cite: Chu-Pai Lee, Dong-Cheng Liu, Hei-Ming Chou, and Chin-Mei Lin, "The Research of the Relationship between Marketing Information Channel and Impression Like and Dislike for Tutorial Education," International Journal of Trade, Economics and Finance vol.10, no.2, pp. 36-42, 2019.

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