• ISSN: 2010-023X (Print)
    • Abbreviated Title: Int. J. Trade, Economics and Financ.
    • Frequency: Quaterly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Managing Editor: Ms. Shira. W. Lu
    • Abstracting/ Indexing:  Crossref, Electronic Journals Library , EBSCO
    • E-mail: ijtef.editorial.office@gmail.com
IJTEF 2018 Vol.9(4): 174-177 ISSN: 2010-023X
DOI: 10.18178/ijtef.2018.9.4.610

Factors Affects Tourism on Society and Culture Tourism Success in Suphan Buri Province

Sasiphimmas Hongsombud, Sompit Siriyota, Rapheephan Phonginwong, Chairung Chaikambang, and Napaporn Shupkulmongkol

Abstract—This purposes of this research was to study the factors of policy of government, planning for improving and development tourism, knowledge in tourism management, technological advancement and mass media affects society and culture tourism success in Suphanburi province. The target participants were 3 groups: 1) community group 2) tourist group and 3) commercial agents in area of cultural attractions in Suphanburi province, Thailand. They were altogether 688 people. The research consisted of correlation analysis and regression analysis. The result showed that 1) The policy of government had positive effects on the society and culture tourism success in Suphanburi province 2) The planning for improving and development tourism had positive effects on the society and culture tourism success in Suphanburi province 3) The technological advancement had positive effects on the society and culture tourism success in Suphanburi province. 4) The mass media had positive effects on the society and culture tourism success in Suphanburi province. On the other hand, the knowledge in tourism management had no positive effects on the society and culture tourism success in Suphanburi province. The result of this research provided useful suggestions for planning, revising and setting the tourism policy towards the society and culture of the community in Suphanburi province, Thailand.

Index Terms—Policy of government, planning for improving and development tourism, knowledge in tourism management, technological advancement, mass media, society and culture tourism success.

Sasiphimmas Hongsombud is with Institute of Physical Education Suphanburi, Thailand (e-mail: Sasipimmas@gmail.com).

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Cite: Sasiphimmas Hongsombud, Sompit Siriyota, Rapheephan Phonginwong, Chairung Chaikambang, and Napaporn Shupkulmongkol, "Factors Affects Tourism on Society and Culture Tourism Success in Suphan Buri Province," International Journal of Trade, Economics and Finance vol.9, no.4, pp. 174-177, 2018.

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