• ISSN: 2010-023X
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing:  ProQuest, Crossref, Electronic Journals Library , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2018 Vol.9(3): 96-99 ISSN: 2010-023X
DOI: 10.18178/ijtef.2018.9.3.595

Diffusion Model for the Adoption of Smartphone Brands under Competitive Pricing

Rashini Ashokan, Gabriel Lopez Zenarosa, and Xiuli He
Abstract—We extend the Bass diffusion model to capture the dynamic adoption and competitive pricing of two smartphone brands: Apple and Samsung. We use publicly available historical data to regress the model parameters. We find our model to reasonably fit the data, and we provide some insights on the competition between the smartphones brands with respect to our model and the available data.

Index Terms—Adoption, competition, pricing, smartphone.

R. Ashokan graduated with an MS in Engineering Management from the University of North Carolina at Charlotte, Charlotte, NC 28223 USA (e-mail: rashokan@uncc.edu).
G. L. Zenarosa is with the Systems Engineering and Engineering Management Department, University of North Carolina, Charlotte, NC 28223 USA (e-mail: gabriel.zenarosa@uncc.edu).
X. He is with the Business Information Systems & Operations Management Department, University of North Carolina, Charlotte, NC 28223 USA (e-mail: xhe8@uncc.edu).

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Cite: Rashini Ashokan, Gabriel Lopez Zenarosa, and Xiuli He, "Diffusion Model for the Adoption of Smartphone Brands under Competitive Pricing," International Journal of Trade, Economics and Finance vol.9, no.3, pp. 96-99, 2018.

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