• ISSN: 2010-023X
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing: Engineering & Technology Digital Library, ProQuest, Crossref, Electronic Journals Library, DOAJ , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2017 Vol.8(1): 12-19 ISSN: 2010-023X
DOI: 10.18178/ijtef.2017.8.1.532

ICT Innovations in Traditional Business: A Perspective of O2O Entrepreneurship Strategy in China

G. R. Djavanshir, Xiangyu Li, Kaiheng Luo, Manqi Zhang, Weicheng Pan, and Huang Yawei
Abstract—The Cyber Physical Systems (CPS) or so call the Internet of Things (IoT) is changing the way we shop for products and services. These location and time aware systems have the abilities to determine our presence in a location and send the necessary information to both sellers and buyers of the products or services.
   Therefore, along with the rapid developing pace of the Internet of things (IoT), more and more industries and services became possible to reach the public at greater extent. Online-to-Offline Commerce as an example is capturing the broader global market and changing the way people consume services.
  By combining the Internet with traditional industries, China can utilize the advantage of its population and the gap between physical services and retailing sales. Currently, there are mainly three O2O business model in the market: O2O in Consumer Services, O2O in Finance, and O2O in Sharing Economy. After detailed research and study, we have conducted thorough analysis on each particular model, and by providing striking examples of each model to demonstrate the critical role of O2O model in the development of China’s economy and consumer services.
   In addition to the current development, we have measured the growth potential of the O2O models and did an eco-systems analysis.

Index Terms—Information and telecommunications technology (ICT), Online to off-line (O2O), cyber-physical systems (CPS), Internet of things (IoT), Radio-frequency identification (RFID), Global positioning system (GPS).

G. Reza Djavanshir is with Johns Hopkins University, Baltimore, USA (e-mail: rj@jhu.edu).

[PDF]

Cite: G. R. Djavanshir, Xiangyu Li, Kaiheng Luo, Manqi Zhang, Weicheng Pan, and Huang Yawei, "ICT Innovations in Traditional Business: A Perspective of O2O Entrepreneurship Strategy in China," International Journal of Trade, Economics and Finance vol.8, no.1, pp. 12-19, 2017.

Copyright © 2008-2015. International Journal of Trade, Economics and Finance. All rights reserved.
E-mail: ijtef@ejournal.net