—The purpose of this research was to investigate the current implementation status of corporate social responsibility activities of a set of companies listed on the Stock Exchange of Thailand. Specifically, we applied a multi-dimensional framework, which developed from the evolution of Porter and Kramer’s thought on the relationship between business and society, to analyze the types of corporate social responsibility activities and to explore the issues addressed. The research adopted qualitative and quantitative document analysis on sustainability reports from a sample of 20 listed companies which were the winners of Thailand Corporate Social Responsibility Awards in 2014. The findings revealed that the implementation of corporate social responsibility activities was based on generic issues and value chain social impacts rather than social needs. In addition, the types of corporate social responsibility activities were philanthropy and responsive CSR rather than strategic philanthropy, strategic CSR and CSV. Therefore, companies should shift towards strategic CSR and CSV which related to the strategy and operations of any specific company or the places in which they operate because they can be a source of opportunity, innovation, and competitive advantage. Then, an important next step should be to study how to motivate CSV practices and how to transform the corporate social responsibility activities of companies from CSR to CSV.
—Creating shared value, corporate social responsibility, current status, Thailand.
The authors are with the School of Management Technology, Suranaree University of Technology, Nakhon Ratchsima, Thailand (e-mail: firstname.lastname@example.org, email@example.com).
Cite: Chitphinan Charoenrungrueang and Mullika Sungsanit, "The Current Status of Corporate Social Responsibility Activities in Thailand: Evidence from Listed Companies in the Stock Exchange of Thailand," International Journal of Trade, Economics and Finance vol.7, no.4, pp. 125-131, 2016.