—The question of privacy attracts a growing interest
not only among lawyers and politicians, but is also becoming the
focus of attention for economists. However, private data are
difficult to evaluate and no typical market for the turnover of
such data exists yet. The individual valuation of privacy also
poses major problems. The authors of the study have
undertaken the task of assessing how and if valuations of such
data differ depending on whether we want to protect or sell our
data. Tests carried out by the authors lead to the conclusion that
the readiness to protect information (measured as the
percentage of respondents who do not decide to sell data) is
higher than the economically equivalent and having the same
effect (data protection) readiness to buy back data that have
been shared before.
—Privacy, WTA, WTP, economics of privacy.
The authors are with the University of Gdansk, ul. Armii Krajowej
119/121, 81-824 Sopot, Poland (e-mail: email@example.com,
Cite: Wojciech Bizon and Andrzej Poszewiecki, "The Willingness to Trade Privacy in the Context of WTA and WTP," International Journal of Trade, Economics and Finance vol.7, no.4, pp. 121-124, 2016.