• ISSN: 2010-023X
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing: Engineering & Technology Digital Library, ProQuest, Crossref, Electronic Journals Library, DOAJ , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2016 Vol.7(4): 121-124 ISSN: 2010-023X
DOI: 10.18178/ijtef.2016.7.4.510

The Willingness to Trade Privacy in the Context of WTA and WTP

Wojciech Bizon and Andrzej Poszewiecki
Abstract—The question of privacy attracts a growing interest not only among lawyers and politicians, but is also becoming the focus of attention for economists. However, private data are difficult to evaluate and no typical market for the turnover of such data exists yet. The individual valuation of privacy also poses major problems. The authors of the study have undertaken the task of assessing how and if valuations of such data differ depending on whether we want to protect or sell our data. Tests carried out by the authors lead to the conclusion that the readiness to protect information (measured as the percentage of respondents who do not decide to sell data) is higher than the economically equivalent and having the same effect (data protection) readiness to buy back data that have been shared before.

Index Terms—Privacy, WTA, WTP, economics of privacy.

The authors are with the University of Gdansk, ul. Armii Krajowej 119/121, 81-824 Sopot, Poland (e-mail: w.bizon@univ.gda.pl, poszewiecki@panda.bg.univ.gda.pl).

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Cite: Wojciech Bizon and Andrzej Poszewiecki, "The Willingness to Trade Privacy in the Context of WTA and WTP," International Journal of Trade, Economics and Finance vol.7, no.4, pp. 121-124, 2016.

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