—The purpose of this study is to examine the new technology acceptance model that is appropriate to predict users’ intention to use mobile tourist guide. In this study, we propose the new model which is developed based on the original technology acceptance model. Statistical analysis is employed to evidence the advantage of new proposed model. In order to investigate efficiently, this study uses SmartPLS using PLS Algorithm to analyse dataset which collects data from tourists via survey questionnaire. The findings in this study reveal that the proposed model is more appropriate than original technology acceptance model to predict and explain users’ acceptance technology in the context of mobile tourist guide. All proposed factors in the first dimension (perceived usefulness, perceived ease-of-use and perceived compatibility) and second dimension (perceived content quality, perceived interaction quality and perceived appearance quality) are the factors of users’ intention to use mobile tourist guide.
—Intention, mobile, technology acceptance model, tourist guide.
Numtip Trakulmaykee is with the Prince of Songkla University, Songkhla, Thailand (e-mail: firstname.lastname@example.org).
Yaowalak Trakulmaykee and Khanungnit Hnuchek are with Hadyai University, Songkhla, Thailand (e-mail: email@example.com, firstname.lastname@example.org).
Cite: Numtip Trakulmaykee, Yaowalak Trakulmaykee, and Khanungnit Hnuchek, "Two Perceived Dimensions of Technology Acceptance Model in Mobile Tourist Guide Context," International Journal of Trade, Economics and Finance vol.6, no.5, pp. 278-282, 2015.