—The aims of the research were to study the core value development process and develop the approach of corporate core values for gem and jewelry business. This research used qualitative methodologies by in-depth interviewing with key informants; Pranda worker, specialists and experts on gem and jewelry business, including stakeholders from suppliers, shareholders and communities. The research result found that The approach of corporate core values for gem and jewelry business consists of 7 factors as follows: 1. The concept of corporate core values should focus on product quality with human-centered consideration. 2. Top executive defines development goal on core values while consultant surveys and finds out shared characteristics of employee. 3. Executives value and give importance to all stakeholders including customers, suppliers, shareholders and employees. 4. Core values development should support the change rather than hold on shared principles in organization. 5. Core values development starts from vision, then aligns core values in line with the vision and communicates vision and core values throughout the organization. 6. Core values should have committee or team members from various departments and 7. Core values are integrated with human resource management on employee development and retention. With the execution of this approach, the Thai gem and jewelry business will have competitive advantage and sustainable growth.
—Core values development, gem and jewelry business.
The authors were with Suan Dusit Rajabhat University, BKK 10300 Thailand (e-mail: firstname.lastname@example.org, email@example.com).
Cite: N. Kecharananta and S. Sukcharoenphon, "The Approach of Gem and Jewelry’s Corporate Core Values Development of Pranda Jewelry Group," International Journal of Trade, Economics and Finance vol.6, no.2, pp. 151-155, 2015.