—One of the most lucrative tourism activities is
shopping. Dubai is one of the most famous and popular tourist
shopping destinations. This research report shows the study of
factors and existing trends in tourism which affects retail
shopping in Dubai. The behavior of tourist with respect to
retail shopping is examined.
The research revolves around the tourists coming to Dubai
and tries to identify the possible reasons as to why they chose
Dubai as their holiday destination. The various factors such as
infrastructure of Shopping destinations, Hotels and the
branding strategy followed in Dubai. Survey was conducted on
a set of focused groups and a list of questions followed the
survey to build enough evidence for obtaining insights in the
research. Out of a list of various factors which might be
reasonable enough for a tourist to come to Dubai, retail
shopping was found out to be most significant. As the emerging
of Dubai shopping malls along with various shopping festivals,
tourists flock to Dubai in an urge to do shopping. Initially when
tourist visited Dubai for retail shopping their main emphasis
was on price and discount factor. But, this is gradually
changing. Another set of survey questions tried to gauge the
factor which promoted retail shopping in Dubai. By analyzing
the survey results with the help of Discriminant analysis we
obtained that 'brand presence' followed by 'variety' were the
most significant factors. Thereby concluding, recent trends for
Dubai tourism suggests that tourists behavior is changing as
'brand presence' and 'variety' are more significant as
compared to 'price' and 'discounts'.
—Dubai, retail shopping, tourism.
The authors are with the SP Jain School of Global Management 5,
Figtree Drive, Sydney Olympic Park, NSW, 2127, Australia (email:
Cite: Shreyans Mehta, Anshul Jain, and Rahul Jawale, "Impact of Tourism on Retail Shopping in Dubai," International Journal of Trade, Economics and Finance vol.5, no.6, pp. 530-535, 2014.