• ISSN: 2010-023X
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing: Engineering & Technology Digital Library, ProQuest, Crossref, Electronic Journals Library, DOAJ , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2014 Vol.5(6): 490-496 ISSN: 2010-023X
DOI: 10.7763/IJTEF.2014.V5.421

The Influences of Push and Pull Factors on the International Leisure Tourists’ Return Intention to Ho Chi Minh City, Vietnam — A Mediation Analysis of Destination Satisfaction

Mai Ngoc Khuong and Huynh Thi Thu Ha
Abstract—The purpose of this research was to examine empirically the causal relationships among push and pull travel motivations, destination satisfaction and return intention of international leisure tourists in Ho Chi Minh City, Vietnam. The research conceptual framework and hypotheses were constructed, based on previous theoretical and empirical studies. A questionnaire survey was conducted with 426 respondents to collect the primary data. Multiple regression and Path analyses were conducted to test the research hypotheses. As a result, push and pull factors had directly positive influences on tourist’s return intention to Vietnam. In addition, the results also showed that push and pull factors were indirectly affected tourist’s return intention through their destination satisfaction. Consequently, business organizations working in the tourism sector should take into account the essential roles of push and pull factors, in order to attract more potential visitors, enhance their destination satisfaction and encourage them to re-visit Vietnam.

Index Terms—Travel motivation, push and pull factors, destination satisfaction, return intention.

Mai Ngoc Khuong and Huynh Thi Thu Ha are with the School of Business, International University – VNU-HCM, Vietnam (e-mail: mnkhuong@hcmiu.edu.vn, hahuynh231@gmail.com).

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Cite: Mai Ngoc Khuong and Huynh Thi Thu Ha, "The Influences of Push and Pull Factors on the International Leisure Tourists’ Return Intention to Ho Chi Minh City, Vietnam — A Mediation Analysis of Destination Satisfaction," International Journal of Trade, Economics and Finance vol.5, no.6, pp. 490-496, 2014.

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