—The purpose of this research was to examine
empirically the causal relationships among push and pull travel
motivations, destination satisfaction and return intention of
international leisure tourists in Ho Chi Minh City, Vietnam.
The research conceptual framework and hypotheses were
constructed, based on previous theoretical and empirical
studies. A questionnaire survey was conducted with 426
respondents to collect the primary data. Multiple regression
and Path analyses were conducted to test the research
hypotheses. As a result, push and pull factors had directly
positive influences on tourist’s return intention to Vietnam. In
addition, the results also showed that push and pull factors were
indirectly affected tourist’s return intention through their
destination satisfaction. Consequently, business organizations
working in the tourism sector should take into account the
essential roles of push and pull factors, in order to attract more
potential visitors, enhance their destination satisfaction and
encourage them to re-visit Vietnam.
—Travel motivation, push and pull factors,
destination satisfaction, return intention.
Mai Ngoc Khuong and Huynh Thi Thu Ha are with the School of
Business, International University – VNU-HCM, Vietnam (e-mail:
Cite: Mai Ngoc Khuong and Huynh Thi Thu Ha, "The Influences of Push and Pull Factors on the International Leisure Tourists’ Return Intention to Ho Chi Minh City, Vietnam — A Mediation Analysis of Destination Satisfaction," International Journal of Trade, Economics and Finance vol.5, no.6, pp. 490-496, 2014.