—In a hyper-competitive global economy, the ability
to adapt quickly to a turbulent environment that determines the
future of organizations. To be able to adapt, an organization
must, of course, be innovative and attractive. By looking at the
principles of adaptability, we will thus also lift the veil on the
necessary conditions for the creation of intensely collaborative
and creative organizations, where the employees are fully
involved. Those are the challenges that face the organizations of
the 21st century.
This paper focuses on five challenges we consider the most
relevant for any future organization that seeks sustain
advantage. For each of these challenges, we sought an
inspiration that may offer a useful analogy to stimulate and
guide our thinking. Next, we selected three companies whose
success has been the most consistent throughout the 20th century
and which have provided innovative solutions to our problems.
After having briefly presented them, we highlighted some of the
lessons learned from them. We finish by describing design
features of the organization 2.0.
—Collaboration and innovation, digital natives,
organization 2.0 and adaptation, web 2.0 and social
The authors are with the Learning and Research in Mobile Age (LeRMA),
National High School for Computer Science and Systems Analysis
(ENSIAS), University Mohammed V - Souissi (UM5S), Rabat, Morocco
(e-mail: firstname.lastname@example.org, email@example.com).
Cite: L. El Bassiti and R. Ajhoun, "Promises and Challenges with Organization 2.0 Paradigm," International Journal of Trade, Economics and Finance vol.5, no.5, pp. 420-428, 2014.