• ISSN: 2010-023X (Print)
    • Abbreviated Title: Int. J. Trade, Economics and Financ.
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing:  ProQuest, Crossref, Electronic Journals Library , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2014 Vol.5(5): 420-428 ISSN: 2010-023X
DOI: 10.7763/IJTEF.2014.V5.409

Promises and Challenges with Organization 2.0 Paradigm

L. El Bassiti and R. Ajhoun
Abstract—In a hyper-competitive global economy, the ability to adapt quickly to a turbulent environment that determines the future of organizations. To be able to adapt, an organization must, of course, be innovative and attractive. By looking at the principles of adaptability, we will thus also lift the veil on the necessary conditions for the creation of intensely collaborative and creative organizations, where the employees are fully involved. Those are the challenges that face the organizations of the 21st century.
This paper focuses on five challenges we consider the most relevant for any future organization that seeks sustain advantage. For each of these challenges, we sought an inspiration that may offer a useful analogy to stimulate and guide our thinking. Next, we selected three companies whose success has been the most consistent throughout the 20th century and which have provided innovative solutions to our problems. After having briefly presented them, we highlighted some of the lessons learned from them. We finish by describing design features of the organization 2.0.

Index Terms—Collaboration and innovation, digital natives, organization 2.0 and adaptation, web 2.0 and social technologies.

The authors are with the Learning and Research in Mobile Age (LeRMA), National High School for Computer Science and Systems Analysis (ENSIAS), University Mohammed V - Souissi (UM5S), Rabat, Morocco (e-mail: elbassitilamyaa@gmail.com, ajhoun@gmail.com).


Cite: L. El Bassiti and R. Ajhoun, "Promises and Challenges with Organization 2.0 Paradigm," International Journal of Trade, Economics and Finance vol.5, no.5, pp. 420-428, 2014.

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