—This study examines how the protection of IPR,
regarding Trademark serving as the implementation of TRIPs-
WTO, provides protection over fashion of the creative industry
and how the protection of trademark rights over this product
improves the global competitiveness. Normative-jurisdical
method is applied to this study.
The Law No 15 year 2001 regarding Trademark serving as
the implementation of TRIPs-WTO, has not fully provided
protection over the fashion products of the creative industry,
making it being ineffectively conducted by the product owners.
Trademark protection for these products has not met the
hope of the owners of creative industry in protecting their
trademarks to be able to compete globally. The obstacles that
hamper are juridical,cultural, philosophical,sociologicaland
international aspects. The former consists of improper
management, complex bureaucracy for registration.
The government needs to do an obvious way by extending
the Trademark Law.
—TRIPs-WTO, IPR protection over trademark,
fashion products, creative industry, global competitiveness.
The author is with Fakulty of Business Management, Widyatama
University, West Java, Indonesia (e-mail: firstname.lastname@example.org).
Cite: Nina Nurani, "The Implementation of TRIPs-WTO in the Protection of IPR over Fashion Trademark of Creative Industry as an Effort to Improve Global Competitiveness," International Journal of Trade, Economics and Finance vol.5, no.3, pp. 285-291, 2014.