• ISSN: 2010-023X
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing: Engineering & Technology Digital Library, ProQuest, Crossref, Electronic Journals Library, DOAJ , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2014 Vol.5(3): 285-291 ISSN: 2010-023X
DOI: 10.7763/IJTEF.2014.V5.385

The Implementation of TRIPs-WTO in the Protection of IPR over Fashion Trademark of Creative Industry as an Effort to Improve Global Competitiveness

Nina Nurani
Abstract—This study examines how the protection of IPR, regarding Trademark serving as the implementation of TRIPs- WTO, provides protection over fashion of the creative industry and how the protection of trademark rights over this product improves the global competitiveness. Normative-jurisdical method is applied to this study.
The Law No 15 year 2001 regarding Trademark serving as the implementation of TRIPs-WTO, has not fully provided protection over the fashion products of the creative industry, making it being ineffectively conducted by the product owners. Trademark protection for these products has not met the hope of the owners of creative industry in protecting their trademarks to be able to compete globally. The obstacles that hamper are juridical,cultural, philosophical,sociologicaland international aspects. The former consists of improper management, complex bureaucracy for registration.
The government needs to do an obvious way by extending the Trademark Law.

Index Terms—TRIPs-WTO, IPR protection over trademark, fashion products, creative industry, global competitiveness.

The author is with Fakulty of Business Management, Widyatama University, West Java, Indonesia (e-mail: nina.nurani@widyatama.ac.id).

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Cite: Nina Nurani, "The Implementation of TRIPs-WTO in the Protection of IPR over Fashion Trademark of Creative Industry as an Effort to Improve Global Competitiveness," International Journal of Trade, Economics and Finance vol.5, no.3, pp. 285-291, 2014.

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