—Scientific research of entrepreneurship has
produced the concept of entrepreneurial orientation, which has
grown into one of the most important factors when it comes to
management research. Thus, the goal of this paper is to explore
relations between the constructs of entrepreneurial orientation
and business performance in small companies, as well as the
moderating effects of external environment factors. Relation
between the entrepreneurial orientation and performance is
extremely complex because it is moderated by many internal
and external factors. Although a lot of research on the topic has
already been done, global changes condition the necessity for
new findings in light of these changes. In order to gain new
insights, authors conduct primary research.
—Business performance, entrepreneurial
orientation, external environment, Italy, SME.
Bojan Moric Milovanovic is with the Graduate School of Economics and
Business, University of Zagreb, 10000 Zagreb, Croatia (e-mail:
Zoran Wittine is with the Faculty of Economics and Business, University
of Zagreb, 10000 Zagreb, Croatia (e-mail: email@example.com).
Cite: Bojan Moric Milovanovic and Zoran Wittine, "Analysis of External Environment’s Moderating Role on the Entrepreneurial Orientation and Business Performance Relationship among Italian Small Enterprises," International Journal of Trade, Economics and Finance vol.5, no.3, pp. 224-229, 2014.