• ISSN: 2010-023X (Print)
    • Abbreviated Title: Int. J. Trade, Economics and Financ.
    • Frequency: Quaterly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Managing Editor: Ms. Shira. W. Lu
    • Abstracting/ Indexing:  Crossref, Electronic Journals Library , EBSCO
    • E-mail: ijtef.editorial.office@gmail.com
HOME > Archive > 2014 > Volume 5 Number 3 (Jun. 2014) >
IJTEF 2014 Vol.5(3): 218-223 ISSN: 2010-023X
DOI: 10.7763/IJTEF.2014.V5.374

Marketing and Financial Competencies of Malaysian Malays Micro-Entrepreneurs

Abu Bakar Sedek Abdul Jamak, Mohd Yussoff Ibrahim, Rohani Salleh, and Azelin Mohamed Noor

Abstract—This paper focuses on the micro-entrepreneurs of Malaysian Malays who are involved in very small-scale business activities. The study seeks to identify the impact of marketing and financial competencies on their success and what needs to be rectified. This quantitative study is conducted on 173 Malay micro-entrepreneurs (MEs) and 58 Malay failed micro-entrepreneurs (FMEs) involved in all range of businesses throughout the state of Perak, Malaysia. The main aims are to present the pathway of successful Malay entrepreneurs the factors that could motivate them to start a micro business and the skills required to run a business and keep growing. This paper also identifies the gaps between the FMEs and existing MEs and the problems faced among FMEs. The results reveal that the MEs had strong motivations, better marketing approaches and better financial competence as compared to FMEs. Furthermore, the FMEs failed in business ventures mainly due to lack of sales and marketing skills, poor competitive abilities to keep up with rivals and poor financial literacy.

Index Terms—Entrepreneurship, marketing, financial literacy, Malays, micro-entrepreneurship.

Abu Bakar Sedek Abdul Jamak is with Universiti Teknologi PETRONAS, CO 31750 Malaysia (e-mail: abubakar_sedek@petronas.com.my).

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Cite: Abu Bakar Sedek Abdul Jamak, Mohd Yussoff Ibrahim, Rohani Salleh, and Azelin Mohamed Noor, "Marketing and Financial Competencies of Malaysian Malays Micro-Entrepreneurs," International Journal of Trade, Economics and Finance vol.5, no.3, pp. 218-223, 2014.

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