—The main purpose of this study is to examine the
relationship between five dimensions of service quality of low
cost airlines and consumers’ post purchase behavioral
intentions. This study found that in low cost carriers, three
service quality factors comprisingassurance, reliability and
empathyhave a significant influence on consumers’ post
purchase behavioral intentions.
—About Airline service quality, post purchase,
behavioral intention, low cost carriers.
Weerawit Lertthaitrakul and Vinai Panjakajornsak are with
Administration and Management College, King Mongkut’s Institute of
Technology Ladkrabang, Bangkok, CO 24130 Thailand (e-mail:
Cite: Weerawit Lerrthaitrakul and Vinai Panjakajornsak, "The Airline Service Quality Affecting Post Purchase Behavioral Intention: Empirical Evidence from the Low Cost Airline Industry," International Journal of Trade, Economics and Finance vol.5, no.2, pp. 155-158, 2014.