• ISSN: 2010-023X
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing: Engineering & Technology Digital Library, ProQuest, Crossref, Electronic Journals Library, DOAJ , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2014 Vol.5(2): 155-158 ISSN: 2010-023X
DOI: 10.7763/IJTEF.2014.V5.360

The Airline Service Quality Affecting Post Purchase Behavioral Intention: Empirical Evidence from the Low Cost Airline Industry

Weerawit Lerrthaitrakul and Vinai Panjakajornsak
Abstract—The main purpose of this study is to examine the relationship between five dimensions of service quality of low cost airlines and consumers’ post purchase behavioral intentions. This study found that in low cost carriers, three service quality factors comprisingassurance, reliability and empathyhave a significant influence on consumers’ post purchase behavioral intentions.

Index Terms—About Airline service quality, post purchase, behavioral intention, low cost carriers.

Weerawit Lertthaitrakul and Vinai Panjakajornsak are with Administration and Management College, King Mongkut’s Institute of Technology Ladkrabang, Bangkok, CO 24130 Thailand (e-mail: khunweerawit@gmail.com, vinaidba6@gmail.com).

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Cite: Weerawit Lerrthaitrakul and Vinai Panjakajornsak, "The Airline Service Quality Affecting Post Purchase Behavioral Intention: Empirical Evidence from the Low Cost Airline Industry," International Journal of Trade, Economics and Finance vol.5, no.2, pp. 155-158, 2014.

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