—In this paper we assess the quality of investment
consulting service for private individuals provided by Estonian
commercial banks. The study is based on content analysis of
websites of commercial banks, and (staged) interviews with
investment consultants in main Estonian banking institutions.
We find that investment consulting service in Estonian banks is
not on appropriate level compared to developed markets, and
there is a significant room for improvement. However, severity
of particular problems related to investment consulting service
varies by institution.
—Customer protection, financial sector,
investment consulting, retail banking.
Mark Kantšukov is with the University of Tartu, Faculty of Economics
and Business Administration, Narva road 4, Tartu 51009, Estonia (e-mail:
Maria Štšukina is with Electrolux Europe, Brussels, Belgium (e-mail:
Cite:Kantšukov Mark and Štšukina Maria, "The Quality of Bank-Provided Investment Consulting Service for Private Individuals in Estonia," International Journal of Trade, Economics and Finance vol.5, no.1, pp. 98-104, 2014.