—South African SMEs are faced with several
challenges which negatively affect their growth and
sustainability, such as marketing factors, financial issues,
management skills and lack of investment in Information and
Communication technology (ICT). The evolution of ICT
solutions such as cloud computing, have the potential to counter
some of the challenges that SMEs are facing. However, most
technologies are not adopted due to lacking knowledge and
perceptions on their potentials and value. Therefore this paper
investigates the awareness of cloud computing within SMEs in
South Africa. In addition, the paper identifies SMEs
perceptions on cloud computing as an alternative ICT solution.
The study adopted qualitative research approach, where case
study research designs was used consisting of three SMEs
organisation. The data was collected through interviews, expert
reviews, literature and questionnaires, where a total of 19
participants were used. The findings reveals a lacking levels of
cloud computing awareness, thus limited knowledge on cloud
computing benefits and services. This paper concludes that the
lacking awareness and understanding of cloud computing is the
main cause of slow cloud computing adoption amongst SMEs in
South Africa. The paper concludes by recommending methods
which can be used to increase SMEs awareness of cloud
—Awareness, cloud Computing, ICT, SMEs.
M. J. Mohlameane is with the State Information Technology Agency,
Erasmuskloof 0048 South Africa (e-mail: firstname.lastname@example.org).
N. L. Ruxwana is with Vodacom, Midrand 1687 South Africa
Cite:Mpho Mohlameane and Nkqubela Ruxwana, "The Awareness of Cloud Computing: A Case Study of South African SMEs," International Journal of Trade, Economics and Finance vol.5, no.1, pp. 6-11, 2014.