—Organizing events are highly resource intensive, and can have negative environmental consequences such as waste of water, energy and materials. Therefore, greening our event is critically important to ensure sustainability development in event management by making responsible decisions during planning, organization and implementation of an event. Thus, the objectives of this paper are; i). to define the characteristics of a green event, ii) to develop a plan to organize a sustainable event, iii) to explore some of the issues encompassing the management and staging of a green event and iv) to examine the importance of engaging a range of key stakeholders and considers various ways in which events are greening their operations. Next, the framework of this research focuses on the initiatives such as energy efficiency, waste minimization, water consumption and eco-procurement that will impact on awareness and sustainable development. The finding of this research will educate, motivate and create awareness to different classes, races and religions to come together as one and actually care for the environment during events. Practically, the finding of this study will also help to discover an extensive knowledge on event management with the key result area of application in sustainability and green technology initiatives.
—Green event management, sustainability, planning, initiatives, business growth.
The authors are with Faculty of Business Management, Universiti Teknologi MARA, Malaysia (e-mail: email@example.com, firstname.lastname@example.org, email@example.com, firstname.lastname@example.org and email@example.com).
Cite:Nor Lela Ahmad, Wan Edura Wan Rashid, Norfadzilah Abd Razak, Ahmad Nizam Mohd. Yusof, and Noor Syahieda Mat Shah, "Green Event Management and Initiatives for Sustainable Business Growth," International Journal of Trade, Economics and Finance vol.4, no.5, pp. 331-335, 2013.