Abstract—The growth of internationalization activities within higher education has become “an important issues” and “present wave” in the development of higher education. Internationalization strategy is needed in higher education to accelerate the transformation into internationalization effectively. The purpose of this study is to offer a strategic direction for the internationalization of a private university in Indonesia. Present a five elements framework for strategy design, which providing answer to five questions. Arenas: where will we be active? Vehicles: how will to get there? Differentiator: how will we win in the marketplace? Staging: what will be our speed and sequence of moves? And last, Economic logic: how will we obtain our returns? Through those elements, the creating strategic direction expected that internationalization could work efficiently and effectively. Finding of this study reveals that there are elevens clusters of organization capability that must be considered to achieve HE internationalization. Those clusters includes: clusters organization capability such as 1) Organization and Leadership; 2) Managing Quality Management System; 3) Student and Graduate; 4) Managing People at work; 5) Developing Curriculum; Learning Management System & Academic Atmosphere; 6) Research, Professional Service, Community Service; 7) Cooperation & Networking ; 8) ICT Utilization; 9) Funding, Facility and Marketing Management; 10) Creating & managing KMS (Knowledge Management System); 11) Recognize & National and International Accreditation must be considered to achieve HE internationalization.
Index Terms—Strategic, direction, internationalization, higher education.
Dyah Kusumastuti is with Faculty of Business & Management, Widyatama University, Bandung, Indonesia (e-mail: email@example.com).
Cite:Dyah Kusumastuti, "Strategic Direction toward Internationalization Business and Management Education," International Journal of Trade, Economics and Finance vol. 4, no. 3, pp. 153-163, 2013.