Abstract—Firstly, the purpose of this paper attempted to investigate the relationship between the five dimensions of service quality on tourist satisfaction. Since, tourist satisfaction is considered to be a great predictor for future behavioral intentions in many nature of tourism destinations, the second purpose of this study was to investigate the relationship between tourist satisfactions on future behavioral intentions. This study was examined using SERVQUAL model and analyzed with multiple regression analysis. This field research was conducted on 28–31 May 2012 at the Borobudur temple, Magelang, Central Java Indonesia. The model was tested using data collected from 200 domestic local tourists. The findings of this study showed that service quality had significant positive relationship with tourist satisfaction. While the study was revealed that positive relationship also occurs between tourist satisfaction on future behavioral intentions.
Index Terms—Domestic local tourist, future behavioral intentions, tourist satisfaction, service quality, servqual.
Ivyanno U. Canny is with School of Business Administration, Faculty of Business Administration and Humanities, Swiss German University, BSD City, Tangerang – Indonesia (e-mail: firstname.lastname@example.org)
Cite:Ivyanno U. Canny, "An Empirical Investigation of Service Quality, Tourist Satisfaction and Future Behavioral Intentions among Domestic Local Tourist at Borobudur Temple," International Journal of Trade, Economics and Finance vol. 4, no. 2, pp. 86-91, 2013.