Abstract—This study explores the information search behavior of individual investors for financial products and services. It applies process tracing techniques and uses an electronic information display board as a tool to understand how information search behavior varies across age, gender, risk aversion attitude, and financial knowledge levels of individual investors. It explores how the interactions between the behavioral and demographic variables affect an individual’s information search behavior for equity shares. The results reveal that risk aversion attitude and financial knowledge level combinations differentially affect information search behavior for investors of different age and gender.
Index Terms—Depth of search, financial knowledge, financial product, information display board, risk aversion attitude.
Smita Pandey is a Doctoral Student of Department of Industrial and Management Engineering in the Indian Institute of Technology, Kanpur (email: email@example.com)
Narendra K. Sharma and Ashok K. Mittal are with Department of Industrial and Management Engineering, IIT Kanpur (e-mail: firstname.lastname@example.org, email@example.com)
Cite:Smita Pandey, Narendra K. Sharma, and Ashok K. Mittal, "Interactive Effect of Behavioral and Demographic Variables on Individual Investors’ Search Behavior," International Journal of Trade, Economics and Finance vol. 4, no. 2, pp. 60-65, 2013.