—In the world where the only thing one can trust in
is lack of confidence, for organization to this wavy
environment, they need innovation, which by itself has a
central role in moving toward the comparative advantage and
supreme performance. Although many researches have
Investigated the effect of innovation on firm‘s performance, it
seems that the research literature of the country is facing lack
of applicable studies with respect to the effect of
entrepreneurship orientation on learning orientation and
innovation in general and the effect of learning orientation on
innovation of small firms in particular.
Examining 82 small firms of Tehran with the aim of filling the
gap existing in the research literature of the country, the
present article shows that entrepreneurship orientation has
significant and positive effect on organization's commitment to
learning, open-mindedness and shared vision of small firms.
Moreover, the results obtained from the regression analysis are
indicative of the existence of significantly positive relationship
between organization’s commitment to learning, openmindedness
and shared vision and innovation of small firms.
—Entrepreneurship Orientation, Innovation,
Learning Orientation, Small Firms.
Ali Reza Maatoofi, Scientific Board in Islamic Azad University of
Gorgan and Ph.D. Student at the Faculty of Management and Economics,
Science and Research Branch, Islamic Azad University, Tehran, Iran
Kayhan Tajeddini Ph.D., Marketing College of International
Management and Graduate School of Management, Ritsumeikan Asia
Pacific University, (e-mail: firstname.lastname@example.org).
Cite:Ali Reza Ma’atoofi and Kayhan Tajeddini, "The Effect of Entrepreneurship Orientation on Learning Orientation and Innovation: A Study of Small-Sized Business Firms in Iran," International Journal of Trade, Economics and Finance vol.1, no.3, pp. 254-260, 2010.