—Sustainable tourism emerges as more responsible
form of tourism seeks to minimize the undesirable impacts of
tourism development at destination level. Specifically, its
presence in nature-based tourism destinations provides
financial revenue for nature conservation through maintaining
high quality visitor experience. Kinabalu Park is the first World
Heritage Site of Malaysia. Since its establishment in 1964, the
park has been a popular tourism destination in the country and
in the region. The significant and increasing inflow of visitors to
the park has raised the concern over its management in meeting
the visitor expectation without compromising with its
conservation objective, which is the key role of a protected area.
This paper intends to highlight the park management in
responding to its dual roles in conserving nature and meeting
visitor satisfaction, thereby meeting some principles of
—Sustainable tourism, nature conservation,
visitor satisfaction, park management.
Department of Geography, Universiti Malaya.
Cite:Hong Ching, Goh and Mariney Mohd Yusoff, "Sustaining Tourism Development in Protected Areas. A Case of Kinabalu Park," International Journal of Trade, Economics and Finance vol.1, no.2, pp. 179-183, 2010.