• ISSN: 2010-023X
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing: Engineering & Technology Digital Library, ProQuest, Crossref, Electronic Journals Library , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2010 Vol.1(2): 173-178 ISSN: 2010-023X
DOI: 10.7763/IJTEF.2010.V1.31

The Use of Michael Porter’s Generic Strategies in the Romanian Hotel Industry

Ovidiu N. Bordean, Anca I. Borza, Răzvan L. Nistor and Cătălina S. Mitra,

Abstract—Porter’s generic strategies remain one of the most widely accepted typology of strategic options for businesses. Using a survey a sample of 69 hotel managers from the Nord-West part of Romania was questioned about their current strategic practices. A factor analysis revealed that hotels are pursuing only two strategies that can be identified as those of Porter. The regression analysis was used in order to test if there are certain practices that correlate with the strategies identified earlier in the study. The ANOVA results indicate between two and five strategic practices were significant for each of the four strategies. The results of the study are important as they support much of the literature and discussions about aligning strategic practices with the chosen strategy.

Index Terms—cost leadership strategy, differentiation strategy, focus strategy, hospitality industry, Romania.

OO. N. Bordean is with the Department of Management, Faculty of Economics and Business Administration, Babes-Bolyai University of Cluj-Napoca, Teodor Mihali Street, no. 58-60, 400591, Romania(corresponding author to provide phone: +40-756-101965; fax:+40-264-412570; e-mail: ovidiu.bordean@ econ.ubbcluj.ro).
A. I. Borza is with the Department of Management, Faculty of Economics and Business Administration, Babes-Bolyai University of Cluj-Napoca,Teodor Mihali Street, no. 58-60, 400591, Romania (e-mail:anca.borza@econ.ubbcluj.ro).
R. L. Nistor is with the Department of Management, Faculty of Economics and Business Administration, Babes-Bolyai University of Cluj-Napoca, Teodor Mihali Street, no. 58-60, 400591, Romania(razvan.nistor@econ.ubbcluj.ro).
C. S. Mitra is with the Department of Management, Faculty of Economics and Business Administration, Babes-Bolyai University of Cluj-Napoca, Teodor Mihali Street, no. 58-60, 400591, Romania(catalina.mitra@econ.ubbcluj.ro).

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Cite: Ovidiu N. Bordean, Anca I. Borza, Răzvan L. Nistor and Cătălina S. Mitra, "The Use of Michael Porter’s Generic Strategies in the Romanian Hotel Industry," International Journal of Trade, Economics and Finance vol. 1, no. 2, pp. 173-178, 2010.

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