• ISSN: 2010-023X
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing:  ProQuest, Crossref, Electronic Journals Library , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2010 Vol.1(2): 136-139 ISSN: 2010-023X
DOI: 10.7763/IJTEF.2010.V1.24

Clustering Consumers According to Their Environmental Concerns and Scepticisms

Tahir Albayrak, Meltem Caber, and Şafak Aksoy
Abstract—In this study, authors aimed to measure the environmentally sensitive behaviour of consumers and to cluster them according to their environmental concerns and scepticisms. These two psychographic variables were selected by their diverse nature and importance for understanding the basic determinants of a continuously developing market segment. Since the studies about the role of scepticism on environmentally sensitive consumer behaviour are quite limited in marketing literature, this study is expected to contribute towards the efforts of filling the existing gap.

Index Terms—Environmental concern, scepticism, consumer behaviour.

Assistant professor, Akdeniz University, School of Tourism and Hotel Management. Campus-Antalya/Turkey Tel: +90.242. 3106657 E-mail: tahiralbayrak@akdeniz.edu.tr.
Instructor, corresponding author. Akdeniz University, Manavgat Vocational School. Emek Mah. 3049 Sokak No:1 Manavgat, Antalya/Turkey Tel: +90.242. 7433500 Fax: +90.242.7433502 E-mail: meltemcaber@akdeniz.edu.tr.
Professor , Akdeniz University, Faculty of Economics and Administrative Sciences. Campus-Antalya/Turkey Tel: +90.242. 3101833 E-mail: safak@akdeniz.edu.tr


Cite:Tahir Albayrak, Meltem Caber, and Şafak Aksoy, "Clustering Consumers According to Their Environmental Concerns and Scepticisms," International Journal of Trade, Economics and Finance vol.1, no.2, pp. 136-139, 2010.

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