—Macau is known for its developed Casino industry. In 2007, the revenue from the Gaming industry for the first time surpassed Las Vegas and Macau became the top Gaming City in the world. Although Macau benefited a lot from the gaming industry, its monopoly status in the social economics became one of the unstable factors to the sustainable development of Macau. Diversification is obviously important when Macau encountered financial crisis and a tough policy on the Mainland residences’ visit to Macau. At the same time, Macau won the award of World Culture Heritage for its historical and cultural district in 2005, the World Culture Heritage Sites added new factors to the local attractions. Based on the past studies, the culture tourism is a very important sector in the tourism market; it stands for one of the future trends in the tourism development. To the regional development, the culture tourism can lead to economic promotion, culture upgrade and image-rebuilding. It can also promote the development of economic diversification, creating diversified development mode, and optimizing the visitor structure. Obviously, developed culture tourism can be one of the triggers to a better image, more versatile attractions and a sustainable Macau. The development status of the culture tourism in Macau should be defined both from the angle of tourists’ experience and the angle of the economics. The purpose of this research is to test the effects of the World Culture Heritage sites on diversification of Macau’s local economy, analyzing the feasibility of taking culture tourism as a chance to promote the diversification of Macau’s tourism economy. The methods that were used during the research include the survey, observation and literature analysis. A total 300 questionnaires were distributed, where 215 questionnaires were successfully completed during the survey. At the same time, observation on the behavior of the tourist was carried out. On the basis of the information acquired from the survey and observation, the development status of the Macau culture tourism was described and further suggestion on the diversification of the Macau’s industry were provided.
—Culture Tourism, Industry Diversification, Macau.
Correspondence:Dr. Li Xi, Faculty of International Tourism，Macau University of Science and Technology, Taipa, Macau ， Email: Xli@must.edu.mo.
Cite:Li Xi and Cheng Si Wei, "The Way to the Diversification of Macau’s Social Economy: a Study on Macau’s Cultural Tourism Development," International Journal of Trade, Economics and Finance vol.1, no.2, pp. 131-135, 2010.