• ISSN: 2010-023X (Print)
    • Abbreviated Title: Int. J. Trade, Economics and Financ.
    • Frequency: Quaterly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Managing Editor: Ms. Shira. W. Lu
    • Abstracting/ Indexing:  Crossref, Electronic Journals Library , EBSCO
    • E-mail: ijtef.editorial.office@gmail.com
IJTEF 2021 Vol.12(2): 33-42 ISSN: 2010-023X
DOI: 10.18178/ijtef.2021.12.2.690

The Determinants of Hotel Room Rates in Beirut: A Hedonic Pricing Model

El-Nemr Nadia, Canel-Depitre Beatrice, and Taghipour Atour

Abstract—This work attempts to identify locational, structural and other attributes that have an effect on room rates in Beirut region. Therefore, a sample of 89 hotels were considered in this study. Data were collected from TripAdvisor website during March 2019, considered as a low season in Lebanon. An OLS regression analysis was used to identify significant variables. Results has shown a strong positive significance of star rating category and accessible rooms, and a strong negative significance of centrally located, business and safe labels. Hotel managers are advised to use current findings and analysis to adjust their pricing strategies and communicated image.

Index Terms—Beirut, brand image, hedonic model, hotel, pricing.

The authors are with Normandy University, France (e-mail: nadia.elnemr.92@gmail.com, Beatrice.canel@univ-lehavre.fr, atour.taghipour@univ-lehavre.fr).

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Cite: El-Nemr Nadia, Canel-Depitre Beatrice, and Taghipour Atour, "The Determinants of Hotel Room Rates in Beirut: A Hedonic Pricing Model," International Journal of Trade, Economics and Finance vol.12, no.2, pp. 33-42, 2021.

Copyright © 2021 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

 

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