• ISSN: 2010-023X (Print)
    • Abbreviated Title: Int. J. Trade, Economics and Financ.
    • Frequency: Bimonthly
    • DOI: 10.18178/IJTEF
    • Editor-in-Chief: Prof.Tung-Zong (Donald) Chang
    • Executive Editor: Ms. Cherry L. Chen
    • Abstracting/ Indexing:  ProQuest, Crossref, Electronic Journals Library , EBSCO, and Ulrich's Periodicals Directory
    • E-mail: ijtef@ejournal.net
IJTEF 2019 Vol.10(6): 139-143 ISSN: 2010-023X
DOI: 10.18178/ijtef.2019.10.6.651

Analysis on Seasonality of Accommodation Demand for Tourist Hotels

Yin-Ju Chang, Shieh-Liang Chen, Tzong-Shyuan Che, and Jui-Yuan Chu
Abstract—Seasonality is an important feature of the tourism industry, and one of the greatest disturbing factors affecting related business operation in the industry. This study used the structural time series model to analyze the seasonality of the accommodation demand for tourist hotels, and this method can test the stochasticity of seasonality and observe the seasonal pattern changes, which makes itself a very good way to explore the seasonality of tourism. The empirical results show that the accommodation demands for tourist hotels in all 7 areas are all obviously seasonal and stochastic. The seasonal pattern of tourist hotel accommodation demand of Taipei area, and Taoyuan, Hsinchu, and Miaoli area are similar; the pattern of Kaohsiung area and Taichung area are also similar to each other; and Hualien area, scenic area and other areas are similar in their seasonal pattern, mainly due to the difference in the structure of tourist sources. Faced with the seasonal changes, hoteliers can adopt the strategy of price differentiation, cooperate with other industries and hold events, conferences and exhibitions with the local government to expand the tourist source and increase the room occupancy rate.

Index Terms—Tourist hotel, seasonality, structural time series model.

Yin-Ju Chang is with the Department of Business Administration, Asia University, Taichung, Taiwan (e-mail: h45450@yahoo.com.tw).
Shieh-Liang Chen is with the Department of Business Management, Asia University, Taichung, Taiwan (e-mail: peterchen@asia.edu.tw).
Tzong-Shyuan Chen and Jui-Yuan Chu are with the Department of Leisure Services Management, Chaoyang University of Technology, Taichung, Taiwan (Corresponding author: Tzong-Shyuan Chen; e-mail: jsmike@mail.cyut.edu.tw, jychu@cyut.edu.tw).

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Cite: Yin-Ju Chang, Shieh-Liang Chen, Tzong-Shyuan Che, and Jui-Yuan Chu, "Analysis on Seasonality of Accommodation Demand for Tourist Hotels," International Journal of Trade, Economics and Finance vol.10, no.6, pp. 139-143, 2019.

Copyright © 2019 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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